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Wednesday, December 19, 2007

When Bloggers Write A Negative Post

All it takes is a single negative post on a blog and it can spread like fire. Although a post can disappear as quickly as it appears, but what would you do if you found a blogger writing something negative about you or your business?

Just because someone is blogging it doesn't mean there are people listening, but what if a lot of people are paying attention? One slam can do some damage.

You can be prepared for any such slam if you know which blogs are following you and/or your business. According to Technorati, there are more than 100 million blogs worldwide as of November.

You can sign up for a free account with Technorati or Google and see what blogs are linking to you that mention you, your business, your service or products. These services also track which blogs are linking to those blogs, which gives you an idea how many people read a post.

If a negtive post about you appears on a blog that doesn't get much traffic, your best strategy might be to monitor the blog, but make no comment...do nothing. A more poplar blogger may cause more attention to the negative post, but you might not want to respond with a negative reply on your own blog or on the bloggers page. That sort of back and forth is likely to draw more attention to the original post and provoke more negative responses.

You can also contact the blogger and try to sort out your differences. But, what if a blogger has an legitimate complaint? Try to resolve it. Chances are the blogger may consider posting something positive about how you addressed the problem.

Have you ever found yourself in this sort of negative light? If so, how did you handle the situation?

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