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Sunday, December 2, 2007

Do It Yourself or Search Engine Marketing Agency?

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages. This method is effective in driving targeted visitors to your web site.

There is quite a bit involved in SEM and it could be overwhelming to a newbie. You can do research and learn for yourself, but this takes some time on your part. Have you ever tried SEM yourself? If so, what results have you achieved?

The many aspects of SEM are Keywords and search terms, web design, search engine optimization, search engine submission, link building, paid inclusion, pay per click search engines, log file and traffic analysis and page rank.

If you are using the Internet for marketing or have a website that relies on visitors, your goal should be having the best listing possible within search engines. Great listings have great SEO. This will bring targeted traffic in the form of visitors, which in turn, can bring customers.

If you have tried SEM or SEO yourself and have received so-so results you may want to consider a search engine marketing agency. It is important to discuss your SEO plan directly with a qualified search engine representative. An agency will help you learn about and use the advertising opportunities offered by search engines. These agencies are a good source in providing you with excellent tracking of campaigns and keep you abreast of the ever constant changes in Google, Yahoo and MSN. Something you alone may not be able to keep up with.

Have you used a search engine marketing agency? If you have, which agency have you used and what was your experience.....positive/negative?

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